{
  "kit": {
    "name": "Speakeater Press Kit",
    "version": "1.0.0",
    "updated": "2026-04-27",
    "embargo": "2026-06-10T00:01:00-05:00",
    "kit_url": "https://speakeater.com/press-kit/",
    "license": "Editorial use, non-exclusive. Free reuse in articles, blog posts, podcasts, newsletters, video reviews, and social embeds about Speakeater. Do not modify the wordmark. Do not composite screenshots into a competing product mock. For commercial reuse outside editorial coverage, contact support@speakeater.com.",
    "contact": {
      "name": "Kyle S.",
      "role": "Founder",
      "email": "support@speakeater.com",
      "location": "Huntsville, Alabama, USA"
    }
  },
  "documents": [
    {
      "id": "press-kit-index",
      "type": "html",
      "title": "Speakeater Press Kit (landing)",
      "path": "/press-kit/index.html",
      "use": "Master landing page. Sends a journalist here first. Lists every asset, quote, bio, and link in this kit."
    },
    {
      "id": "press-release",
      "type": "html",
      "title": "Embargoed press release",
      "path": "/press-kit/press-release.html",
      "use": "Single-page release. Lift verbatim or paraphrase. Embargoed until 2026-06-10 12:01 CT.",
      "word_count": 415
    },
    {
      "id": "fact-sheet",
      "type": "html",
      "title": "One-page fact sheet",
      "path": "/press-kit/fact-sheet.html",
      "use": "At-a-glance reference. Product, pricing, stack, team, location, contact. Print-friendly stylesheet included."
    },
    {
      "id": "founder-quotes",
      "type": "text",
      "title": "Founder quotes (plain text)",
      "path": "/press-kit/founder-quotes.txt",
      "use": "Five attributed quotes, each tagged with the angle it serves. Drop directly into a CMS."
    },
    {
      "id": "codex-pdf",
      "type": "external",
      "title": "Speakeater Codex (companion PDF)",
      "path": "/codex/",
      "use": "Free 50-cocktail PDF drawn from the pre-Prohibition manuscripts. Built and maintained separately. Link to it; do not duplicate."
    }
  ],
  "screenshots": [
    {
      "id": "01-pantry",
      "file": "01-pantry.png",
      "path": "/app-screens/01-pantry.png",
      "aspect": "9:19.5",
      "format": "PNG",
      "shows": "Pantry empty state, the Snap your shelves prompt",
      "recommended_use": "Hero / lede image. Use first. The core action lives here.",
      "license": "Editorial use, non-exclusive"
    },
    {
      "id": "01b-pantry-list",
      "file": "01b-pantry-list.png",
      "path": "/app-screens/01b-pantry-list.png",
      "aspect": "9:19.5",
      "format": "PNG",
      "shows": "Pantry list populated after a single photograph",
      "recommended_use": "Pair with 01-pantry.png to show the before-after of a single photo.",
      "license": "Editorial use, non-exclusive"
    },
    {
      "id": "02-recipes",
      "file": "02-recipes.png",
      "path": "/app-screens/02-recipes.png",
      "aspect": "9:19.5",
      "format": "PNG",
      "shows": "Recipe card, Spanish tomato bread with serrano",
      "recommended_use": "Food-side feature explainer. Shows a real recipe ranked by pantry match.",
      "license": "Editorial use, non-exclusive"
    },
    {
      "id": "03-plan",
      "file": "03-plan.png",
      "path": "/app-screens/03-plan.png",
      "aspect": "9:19.5",
      "format": "PNG",
      "shows": "Weekly plan with expiring ingredients prioritized",
      "recommended_use": "Food-waste angle. The plan ranks dinners by what is closest to spoiling.",
      "license": "Editorial use, non-exclusive"
    },
    {
      "id": "04-cellar",
      "file": "04-cellar.png",
      "path": "/app-screens/04-cellar.png",
      "aspect": "9:19.5",
      "format": "PNG",
      "shows": "Cellar in true vintage mode, Blue Blazer from Engel 1878",
      "recommended_use": "Cocktail-history angle. Shows a manuscript-sourced drink in true vintage mode.",
      "license": "Editorial use, non-exclusive"
    },
    {
      "id": "05-pour",
      "file": "05-pour.png",
      "path": "/app-screens/05-pour.png",
      "aspect": "9:19.5",
      "format": "PNG",
      "shows": "Cocktail card, Imperial Fizz, dark theme",
      "recommended_use": "Companion to 04-cellar. The pour view: measured build, instructions, garnish.",
      "license": "Editorial use, non-exclusive"
    },
    {
      "id": "06-shop",
      "file": "06-shop.png",
      "path": "/app-screens/06-shop.png",
      "aspect": "9:19.5",
      "format": "PNG",
      "shows": "Shopping list grouped by aisle, reconciled against pantry",
      "recommended_use": "Grocery-trip secondary feature. Shopping list reconciled against the pantry.",
      "license": "Editorial use, non-exclusive"
    },
    {
      "id": "07-library",
      "file": "07-library.png",
      "path": "/app-screens/07-library.png",
      "aspect": "9:19.5",
      "format": "PNG",
      "shows": "Library view of saved drinks and recipes",
      "recommended_use": "Personal-collection angle. Saved drinks and recipes, organized as a library.",
      "license": "Editorial use, non-exclusive"
    },
    {
      "id": "08-era-bootlegger",
      "file": "08-era-bootlegger.png",
      "path": "/app-screens/08-era-bootlegger.png",
      "aspect": "9:19.5",
      "format": "PNG",
      "shows": "Bootlegger mode, the original manuscript page in period typography",
      "recommended_use": "For historians and cocktail bloggers. The original manuscript page.",
      "license": "Editorial use, non-exclusive"
    },
    {
      "id": "08-era-mixologist",
      "file": "08-era-mixologist.png",
      "path": "/app-screens/08-era-mixologist.png",
      "aspect": "9:19.5",
      "format": "PNG",
      "shows": "Mixologist mode, modern measured build of the same drink",
      "recommended_use": "Pair with 08-era-bootlegger to show the dual view side by side.",
      "license": "Editorial use, non-exclusive"
    },
    {
      "id": "09-share-poster",
      "file": "09-share-poster.png",
      "path": "/app-screens/09-share-poster.png",
      "aspect": "9:19.5",
      "format": "PNG",
      "shows": "Shareable cocktail poster with the manuscript citation",
      "recommended_use": "Social embeds and visual newsletters. The shareable poster format.",
      "license": "Editorial use, non-exclusive"
    }
  ],
  "key_art": [
    {
      "id": "og-image",
      "file": "og-image.png",
      "path": "/og-image.png",
      "dimensions": "1200x630",
      "format": "PNG",
      "shows": "Open graph card. Brass wordmark on dark paper.",
      "recommended_use": "Headline image, blog post hero, embed previews, podcast show notes.",
      "license": "Editorial use, non-exclusive"
    }
  ],
  "manuscript_sources": [
    { "author": "Jerry Thomas", "title": "How to Mix Drinks; or, The Bon-Vivant's Companion", "year": 1862 },
    { "author": "Leo Engel", "title": "American & Other Drinks", "year": 1878 },
    { "author": "Harry Johnson", "title": "Bartenders' Manual", "year": 1882 },
    { "author": "William Boothby", "title": "The World's Drinks and How to Mix Them", "year": 1908 },
    { "author": "Hugo Ensslin", "title": "Recipes for Mixed Drinks", "year": 1917 }
  ],
  "fast_facts": {
    "tagline": "The cooking app that reads your fridge.",
    "launch_date": "2026-06-10",
    "platforms": ["Android (Google Play)", "iOS (late summer 2026)"],
    "pricing": {
      "free": "$0 forever, ad-supported. Unlimited recipe swipes, 5 fridge scans/month",
      "image_scan_topup": "$2 for 20 extra fridge scans (consumable, for Free users)",
      "pro_monthly": "$5/mo",
      "pro_annual": "$45/yr",
      "mystery_night_single": "$9 one-time",
      "mystery_night_bundle_5": "$30 one-time (saves $15)",
      "party_menu_single": "$5 one-time",
      "party_menu_pack_5": "$15 one-time (saves $10)"
    },
    "catalog": {
      "food_recipes": 23743,
      "drinks_total": 6539,
      "pre_prohibition_cocktails": 2848,
      "free_codex_pdf": 50
    },
    "stack": {
      "client": "Native Kotlin, Jetpack Compose",
      "backend": "Cloudflare Workers, D1, R2",
      "vision": "Anthropic Claude vision OCR"
    },
    "team": {
      "size": 1,
      "founder": "Kyle S.",
      "build_time": "Six months full-time"
    },
    "company": {
      "headquarters": "Huntsville, Alabama, USA",
      "funding": "Bootstrapped",
      "contact_email": "support@speakeater.com"
    }
  }
}